Cultivating through their first set, Shoot Down the Moon, a local Milwaukee indie rock/folk band with a pleasingly rustic sounding attitude, unwrapped an evening of fashion and composition. Hosting the FREE YouphoriClothing Kick-starter Launch Party May 10th was Yield Bar, located on 1932 E. Kenilworth Place right here in Milwaukee.

This recognized tavern venue holds a sepia toned characteristic with golden dimmed lighting. Encumbered with show fliers, band photographs, and other music related arts, this relaxed hangout provides a spacious place to honor such an event. Raised above the stage floor are the main bar and lounge area fit with comfortable seating options lining the outer walls and a mini arcade, concealed near the restroom area. The bottom level and venue portion is equipped with darts, a stage, and stunted saloon region. Outside, the smoker’s station is prepared with multiple seating arrangements; and if put in plastic cups, customers are granted permission to enjoy their beverages outdoors!

Utilizing the lower bar section, the YouphoriGirls fashionably situated their merchandise including: handmade jewelry, one of a kind hula hoops, and assorted recycled clothing items. Helpers, including Hannah Barth, assisted the girls in manning the stand when the stars of the night were desired elsewhere.

Prior to the fashion show, Mary Inderrieden, Ariel Tucker-Jones and Ashleigh Fischer, these focused, humble, Wisco-hunnies displayed their Kickstarter Video highlighting their freshly embraced clothing and accessory line: YouphoriClothing. Moments later, the YouphoriCrew seamlessly installed a makeshift runway in minutes.

Keeping to a fixed agenda, this troop wasted no time sending out their first model onto the runway. Behind the scenes, fashion coaches, makeup artists, and stylists assisted in the flawless operation that evening. The procedural aspects of this event showed sound signs of preparation, organization, and genuine enthusiasm. The models all held a level of professionalism that was unquestionably noticed by the audience. Whether friends, family, or volunteers these human mannequins represented the YouphoriClothing Company quite authentically by displaying proficient strides, tranquil stances and textbook gyrations to demonstrate the items worn.

The variety of items exhibited in the recycled fashion show consisted of Hoodie-Packs (which is a condensed backpack with versatile hood), painted tights, Chilla Tops (secure, yet comfortable, breathable, swim suit-esque tops), leg and arm warmers, and a complete line of menswear incorporating tie dye and patchwork designed attire, comfy, breathable leg wear, as well as many other multi colored and textured fabric articles.

With the creators, designers and management being thoroughly involved in the music scene, their creations will more than likely find their way to countless music festivals around the nation. Perfect for various climates, these girls have an ample line of multi-seasonal attires.

The YouphoriClothing line’s style or their method of approach incorporates several wardrobe categories. They demonstrate a funky, exotically wild, outlandish characteristic in the choice of get-ups. Without labeling their distinctive inimitable practice, the general public might categorize their line of dress as modest hippie swag. My personal categorization of their design construction would be defined as: SPUN-ky.

However, these girls show passion and dedication in their trade, and the products aren’t your run-of-the-mill garments you can find in mass quantities in sizes ranging from: hipster through couch potato and color variants ranging from: ‘tangerine tango’ through ‘sweet pink lilac’ like at commercial clothing outlets such as American Apparel or Urban Outfitters.

With their assortment of designs being reasonably priced, for the amount of time and effort that goes into each hand-crafted article of clothing; their collection appeals to a manifold of diversified tastes in clothing. Amongst the eccentric flavor, and talented zest, these three young ladies turned a pessimistic idea into a confident production.

The fashion show was deemed a blissful success. Portraying levels of “orgasmic sensory overload,” the last of the runway models ushered themselves back to the starting blocks to engage in a group showdown before the YouphoriGirls made their final statements of gratitude to all involved and displayed emotions of triumphant achievement and welcoming back to the stage, Shoot Down the Moon, for their second and final set of the night.

Each member adjusted their settings, and assumed positions and without hesitation broke into a synchronized thrash jam with all three guitarists heavily plucking away, the bassist mercifully twanging in intense strides, and the drummer utilizing every thumping pulsation to its’ maximum potential. It was like being angst-ridden…but in a positively, pleasant manner.

Rumbling out of this forceful, yet passionate sequence came sounds similar to that of a Harley-Davidson biker gang leaving a hangout. Motorcycle-like hums and bell and horn sonatas blared through the Yield Bar sound system producing a sharply pungent array of original, out there sounds. This group’s experimentally progressive and deep toned harmonized style solidifies their independent formality in the ability to switch pace from a labeled Indie Rock tone to a naturally alternative jam-funk tenor.

Bassist Jon Taglienti booted off his shoes, and began running in place with an unconcealed smiling grin on his face as he went for the comfort approach on stage during this YOUphoric twilight! Each member essentially played their own independent portion of each song and then simultaneously brought their conglomeration of noises together without clashing. With a five piece group in a smaller venue this can be a tricky task, especially when three guitarists are playing in sync but Jake, Fizz and Justin pulled it off. The bassist mediated each segment by providing a constant picking to control the madness. Drummer Zak Ihlenfeld held a more simplified approach for certain portions of the show in order to not add complicating distractions to the already untamed emotions being conveyed by the others.

For a few breathtaking minutes it seemed as if none of the five individuals on stage ever gasped or slowed down below the ‘as fast as we can go’ speed. A non-stop steady flow of cultural melodies held this constant, almost cheery, overwhelming sense of feeling. This explosive derailing effect planed out venturing into a spacey momentum revealing a groovy transition, again highlighting their versatile experienced multi-genre abilities.

Their witty and somewhat dark form molded into a harsh surge nearing the conclusion of the performance. The steady rush filled perspective geared down to a whiny drawn out or stretched consistency with fluent, powerful vocals. The instrumentals began to tone down, and the dramatic guitar riffs and drum breakdowns seemed like distant memories. The smooth, relaxed, and harmonized vibe kept a melodic feel as there began to be longer gaps between notes. The drummer was holding a reserved one…two step on point beat patterns continuing the spacious bluegrass/folk approach.

Shoot Down the Moon showed an immense amount of sincerity on stage and transmitted an acoustically pleasing, symphony sounding presentation taking the audience through a poetic journey of musical enjoyment.

This event was held at questionably high standards, and the turnout was immaculate. The event seemed to house a variety of different crowds, which can only be positively beneficial for both the band and vendors hosting the fashion show.

A grand exposé of optimism was represented by the YouphoriClothing crew in efforts to use recycled materials to create a unique fashion statement they may share with others. Keep an eye out for Ariel, Ashleigh, and Mary this summer at local street festivals and public events for their constantly revolving and growing collection of YouphoriClothing, jewelry, and hula-toys that never goes “outdated” or has “seasonal” restrictions; they may be coming for your closet! And stay tuned to Local Playlist for upcoming show dates for Shoot Down the Moon or check them out on bandcamp!